Brief: The main focus of our global user conference Relate 2020 was our pricing and packaging restructure. We were bundling our individual products to create two Suite packages – the Support Suite and the Sales Suite. As part of this launch, we created two webpages that gave an overview of the Suites and a library of imagery to be used in keynotes and campaigns.
Outcome: For the Suite branding, we wanted to show how it feels to use Zendesk. We were also experimenting with how far we could push our web design system. We used videos in the hero so you get the full effect of a celebration, and framing them in a quarter circle was an homage to our “relationshapes”. For the set design, the two videos needed to feel like they were in the same world but also feel differentiated. We used balloons for Support Suite 🎈 and flying money for Sales Suite 💸
My role: My job on this project was to lead the art direction of the video shoot and webpages – this included set design, prop styling, directing, digital design, and presenting the work to stakeholders.
Team:
Erin Pinkley – VP, Creative
Melanie Picardo – Art Director, Designer, Set Design, Prop Stylist
Olivia Kingsley – Creative Lead, Copywriter
Raven Wadley-Wright – Copywriter
Marta Dymek – Lead Photographer, Set Design, Prop Stylist
Victor Duran – Video Editor
Monica Yap – Director of Photography, Prop Stylist
Kevin Cline – Director
Emily Mueller – Producer