Brief: One of my favorite projects at Zendesk was refreshing the Zendesk Benchmark page. This is where customers and prospects can go to find out how their business stacks up against peers in their industry.
Outcome: The audience for this page are tech leaders interested in using data to drive their decision making. For the art direction, we used physical representations of measuring data and framed them in ethereal still life photography. We captured the objects in mid-action so it felt like the data is alive and tangible. Another important piece of this project was designing the webpage itself – we designed an interactive tool that auto-populates results based on your industry. I wrote more about the photoshoot and designing the webpage here.
My role: Art Director, Digital Designer, Interaction Designer, Set Designer, Prop Stylist
Team:
Marta Dymek – Art Director, Photographer, Set Design, Prop Stylist
Raven Wadley-Wright – Copywriter
Tamara Austring – Producer
Nick Levesque – Set Design, Prop Stylist